Within six weeks of its initial product launch, Gold Standard Automotive Network’s “Maintenance Only” vehicle service product, quickly has become the company’s most popular new product offering in its four-year history.
“Although the ‘maintenance only’ vehicle service contract has only been available since June 1st, we are thrilled by the positive feedback from our dealer network,” states Brent Timpson, CEO, “What dealerships are finding is that once they start offering this regular maintenance coverage to their favorite extended service contract, their close rates for warranty sales increase quite significantly.”
Timpson continues, “The simple fact is, the general public understands maintenance. They may or may not need the extended warranty, but there is zero doubt in anyone’s mind that every vehicle will need regular maintenance. Customers feel good knowing those incremental ongoing expenses will be covered.”
One dealer states, “It’s just so easy to add this maintenance program to our current full protection warranties, because it provides our customer twice as much maintenance as our manufacturer’s program, but it costs half as much. GSAN’s “Maintenance Only” product has successfully differentiated our business from our competitors in the marketplace.”