“A complete overhaul of the website and its overall functionality was required,” stated Ryan Timpson, GSAN’s Chief Operating Officer, “These improvements have enabled us to mesh our operations seamlessly with a new administrative platform coming online this month. This will allow us to handle volume with added capacity for the demands of much larger dealer groups that have recently expanded our national network.”
“So far the feedback received from the dealer network has been outstanding,” continues Timpson, citing accolades from dealers such as Bryan Benishek of Summit Venture Group, one of the Gold Card’s largest national dealers. Benishek adds, “Our people can now work in tandem with GSAN with the added flexibility of real time – something that wasn’t possible before now.”
The Gold Card Standard continues to innovate within its product line, and soon will roll out GAP insurance to its menu of offerings. Additionally, a “zero interest” version of the Gold Card is slated for introduction early second quarter 2015.
Tom Donat, a Southwestern agency for GSAN, weighs in on recent improvements stating, “As much as I like this new website, what I’m really excited about is offering the two new products we’ll be rolling out soon. Dealers have carried service contracts for the past 20 years, but this is the only program that couples regular maintenance and mechanical coverage for the consumer. The Gold Card product distinguishes my agency from the others – because I’m carrying a product that’s unlike anything else available today.”
Benishak adds, “GSAN is taking the time to listen to dealer feedback coming directly from their customers. That collaborative approach really enhances our ongoing business relationship with them. We’re proud to offer a product that makes customers happy. Ultimately, positive customer experiences reflect positively right back to the dealership.”